April 30, 2010

Reuters, a news service which has journalists all around the world, launched a UK website and are starting to consider charging their readers for the availability of their content.

They are giving into the way the modern society is consuming news. The new site will have more multimedia stories and they are aiming to have more of a interaction with consumers.There is also going to be a wider range of stories, allowing new advertisers and consumers to get involved with the website.

In an interview by Press Gazette of Tim Faircliff, head of consumer media for Reuters UK, he said that “the flexibility on topics is for both users and, importantly for an ad-supported model, for the advertisers to be able to offer them flexible opportunities that were previously not there.

Click here to see the full interview


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